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Yan Yan Chan

Tony Bianco x Volley [in collaboration]

Model - Helena Vestergaard

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For those who know my story, know that I came from a film photography background. A film photography background that consisted of amateur experiments in the dark room during 5th and 6th, occasionally and sneakily during lunch and free periods. I was obsessed. I was obsessed with the idea that moments could be captured and kept forever, gone in a second, but embedded on a sheet of photographic paper. I was intrigued by the creativity it brought out in artists and creatives - the fact that you could alter the contrasts and exposure with a touch of a button, the way you could distort and experiment with paint and sketch. It was how this blog all started. 

Tony Bianco x Volley recently collaborated on a collection of timeless sneakers, wear when out, wear to work, wear for afternoon glasses of rosé and wear in between - sneakers you can wear whenever, are affordable and comfortable. The two teams reached out to me a few weeks ago, and pitched to shoot their campaign in film - and only in film. Something I really took to heart, and also took a few moments to think back to when I first started this blog.

I've never received so much trust and belief from a company as much as these guys did, and a lot of other brands I've worked long term, and short term throughout my "blogging" career. The hardest thing about being creative, is believing in yourself and believing in your work. We're in a generation where we have been given several platforms to express our creativity, share our passions, our adventures, our beliefs and whatever we please - and many of the times, also an audience who interact and support what work we put out into the cyber world. It's funny seeing the transition of where my once "amateur" photographic experimentations, scared and unsure self have gradually come to a place where admired brands trust and believe in my work and input - which further push and drive me to keep going, and keep creating. There are no wrongs, and you never have anything to lose. It's a huge thank you to you guys as well - those especially who have been with me from the beginning, thank you for driving me, thank you for believing in me, and thank you for keeping me doing what I love most. Without you, I would not be given chances like these to create, curate, experiment, make mistakes and be kept out of my comfort zone.


My first campaign shot on analogue film.

See the range available HERE

Creative direction & Photography by Yan Yan Chan

MODEL | Helena Vestergaard

STYLIST | Jade Leung

HMU | Martha Kalifatidis



Yan Yan Chan

In collaboration for Mode Sportif

Photographed by Darren Luk

Hair & Make up by Filomena


There's nothing more luxe than good quality - pieces you invest in that look good, stay looking good, but aren't high maintenance to look after. This is what Mode Sportif is all about. I recently directed this shoot for their latest online campaign - and worked closely with the Mode team and Nadia to curate a selection of styles that we love for days you want to dress down, and for days where you have so many errands that activewear is your only go-to - but still maintain that "high end" look. 

Double alter ego.

Yan Yan Chan

A film stills series for Max and Co

Photographed by Yasmin Suteja

Past, present & future. 

Double alter ego, being yourself is fun - but sometimes pretending to be somebody else is funner. 

Yas and I have always been drawn to film, and it was probably one of the first conversations we  bonded over (after about a dozen other topics) when we initially met. Both coming from a Film/Arts background and a penchant to cinematography and hilarious/memorable dialogue, we've always spoken about creating a project with references to all our favourite films. Think Godard's Breathless to Kar-Wai's Chungking Express, to the Wes Anderson's, Woody Allen's, Lost in Translation etc, etc. We love to get lost in the simplicity (sometimes not so simple) of films, told through dreamlike imagery and impeccable lensing. We weren't trying to re-create anything, nor reference in any obvious way, we were just very drawn to the idea of transporting into another time, temporarily. 

Directed by Yasmin Suteja and I

Assisted by Joss Peter