Rag & Bone 23'

Photographed by Ritchie Jo. Creative direction / styling by YYC.

This girl will never forget her first pair of Rag & Bone jeans.

I saved a few weeks worth of income from my retail job, and splurged it on these dusty pink, waxed, metallic denim jeans from Rag & Bone. I was 18, I made a solemn promise to myself that waxed skinny jeans would be the only thing I would wear out. I think I did religiously for 2 straight years. I think they are still at my parent’s somewhere. Fast forward to 2023, my denim wardrobe is a little less exciting but excitably more wearable. We shot the new denim campaign in Huy’s studio in the heart of Korea town and chewed on Haribo cherry lollies while I reminisced on Miranda Kerr shot by (her then boyfriend) Orlando Bloom for the Rag & Bone DIY project — it was on my reference board for a long time, to this day whenever I see those images it still makes me feel some sort of way! We tried to draw on that intimacy in these photos… we hope you enjoy the new collection. Big thank you to Rag & Bone for this full circle moment, how fun.